Google Business Profile
Improve local presence and help nearby customers find the right business.
Association of Plumbing
& Heating Contractors
& Heating Contractors
01Celebration plan
Congratulations to Sarah on Year One at APHC – enjoy the cake.
I'm here to offer a free webinar to APHC.
During Quality Plumber Week, 5 to 11 October 2026. A 45-minute Google, reviews and Local Services Ads session for members.
Four months late.
Not ideal timing. Still, Sarah’s first year and the team’s work behind it deserved celebrating.
Status: cake delivered
02The offer
I am really just here to offer a free webinar.
A practical 45-minute session for APHC members about Google, reviews and Local Services Ads, ideally during Quality Plumber Week. The virtual coffee is how we arrange it.
03Year One
A massive learning curve, together.
Sarah listens. The team teaches. The industry meets APHC.
I came across your interview reflecting on your first year at APHC.
You spoke about joining the plumbing and heating world as a massive learning curve, and wanting to speak to anyone and everyone.
A CEO’s first year only happens because of the team already doing the work. This is Sarah’s milestone, and a team milestone too.
I’m 22, building my business around helping plumbing and heating firms grow, so I’m at the beginning of my own learning curve.
I thought I’d volunteer for the “everyone” part.
04The short version
- [01]
May 2025
Sarah Fry joins APHC
The team is already doing the work.
- [02]
Year one
A massive learning curve, together
Sarah listens. The team teaches.
- [03]
One year
Cake seemed appropriate
For Sarah and everyone keeping the show running.
- [04]
Year two
What happens next?
Four months into it, admittedly.
05A free idea for APHC
A free webinar during Quality Plumber Week.
A practical session for APHC members covering Google Business Profile, reviews and Local Services Ads, timed for 5 to 11 October 2026. No pitch.
45 minutes
£0 cost
No sales pitch
Reviews
Build a consistent process for genuine reviews and turn reputation into trust.
Local Services Ads
Understand where LSAs fit and avoid the mistakes that waste money.
See the Quality Plumber Week webinar
45 min, free, no pitch
06The specification
45 min
Practical member training
£0
Completely free to APHC
Bespoke
Built specifically for APHC
No pitch
Useful work, then we finish
You know plumbing. This is my corner.
I’m not going to teach plumbing and heating professionals how to install heating systems. That would end badly.
Google visibility, customer acquisition and local marketing are the small corner I’m choosing to go extremely deep on.
I’d research this properly, build it for UK plumbing and heating businesses, and make it genuinely useful.
07Your call
Or give me the homework.
If this is not what members need right now, tell me what is.
Give me a question around Google, marketing or customer acquisition that you and the team genuinely want answered.
I’ll speak to businesses, research it properly and bring you back something useful.
08A final note
Sarah, and everyone at APHC.
Congratulations on Year One. Sarah’s first year is the headline, but the work behind it belongs to the whole team.
Four months late, but considerably more cake than I would have sent on time.
I’d love to find a way to make myself useful to you, the team and the businesses APHC represents.
Here’s to Year Two. Gal
P.S. I hope Sarah shared the cake.
