Google Business Profile
What a complete, trustworthy profile actually looks like for a plumbing or heating business. Photos, services, service areas and the small details that make a customer choose one firm over another.
Association of Plumbing
& Heating Contractors
& Heating Contractors
01Quality Plumber Week webinar
A free Google marketing webinar for APHC.
A practical 45-minute session for APHC members during Quality Plumber Week, built around Google Business Profile, reviews and Local Services Ads.
45 minutes
APHC members
Online
Format
Live webinar
Audience
APHC member firms
Cost
Free to APHC
Pitch
None
02What we will cover
Three topics that actually move the needle.
Nothing theoretical. Every section uses real plumbing and heating examples that APHC members can act on the same week.
Reviews that build trust
A repeatable process for earning genuine reviews, responding to the difficult ones, and turning reputation into a steady source of enquiries without sounding desperate.
Local Services Ads
Where LSAs fit in the mix, how the Google Guarantee badge works for trades, and the common setup mistakes that burn budget before the phone rings.
03Running order
A tight 45 minutes.
0 min
The promise
What we are covering, why it matters, and what we are deliberately leaving out.
5 min
The local search map
How a customer actually finds a plumber or heating engineer on Google today.
15 min
Profile + reviews
Live examples of good and bad Business Profiles, plus a simple review process.
30 min
Local Services Ads
How they work, what they cost, and whether they suit APHC members.
40 min
Takeaways
A one-page checklist and a short Q&A.
45 min
Finish
No pitch. Just useful work and a clear next step if members want one.
04What people leave with
Useful, not overwhelming.
A checklist to audit any plumbing or heating business profile in under 10 minutes.
A plain-English guide to Local Services Ads eligibility, costs and common traps.
A review-request process that feels professional, not pushy.
Real examples from UK plumbing and heating firms, anonymised where needed.
05Deliberately not included
No filler, no upsell.
The session is built to be genuinely useful. These things are left out so the time stays focused on what helps APHC members win local work.
- A generic social-media strategy.
- A TikTok or Instagram masterclass.
- Paid agency services or a hidden sales deck.
What APHC needs to prepare
- 01. A date and a link to send to members.
- 02. One or two example member profiles to review live.
- 03. Thirty minutes of Gal’s time to brief the team beforehand.
06Next step
Arrange the Quality Plumber Week webinar.
If this could work for APHC members, leave your details and Gal will reply with a time to talk it through.
This is a personal page from Gal Gazit at Plumbing & Heating Growth. It is not an official APHC website.